Growth Practice
Consumer & Behavioral Insights
Primary research and behavioral analysis that reveals what customers actually do — not just what they say in a survey.
Most consumer research tells you what people say they’ll do. Our Consumer & Behavioral Insights practice is built to tell you what they actually do — using a mix of primary field research, transaction data analysis, and behavioral science to close that gap.
We work across emerging and frontier markets where off-the-shelf panel data is thin, building bespoke research infrastructure where it doesn’t already exist.
What this practice covers
Primary market research
Field studies, surveys, and ethnographic research across 50+ markets.
Segmentation & targeting
Behavioral segmentation grounded in observed, not stated, preference.
Brand & pricing studies
Willingness-to-pay and brand equity research for new and existing markets.
Behavioral economics advisory
Applying choice architecture to product, pricing, and policy design.